Last Updated: [Insert Date]

At Planet X Bike Store, we’re riders serving riders, and we value your privacy as much as you value a smooth ride. This Privacy Policy explains how we collect, use, and protect your personal data when you visit planetxbikestore.com. By using our website, you agree to the practices described here. We’ve designed this policy to be as straightforward as our direct-to-consumer pricing—no hidden surprises, just clear information to keep you in control.

1. Information We Collect

We collect data to enhance your shopping experience, from browsing our “Gifts under £10” collection to securing your payment. Here’s what we gather:

  • Personal Information: When you make a purchase, create an account, or contact us, we collect details like your name, email address, shipping address (e.g., for deliveries to 11 Strand Rd, Londonderry, GB CH3F 6VE), and payment information (e.g., via Visa, MasterCard, JCB, or PayPal).
  • Browsing Data: We use cookies and similar technologies to track your activity on our site, such as pages viewed (e.g., “For the Outdoors-y type” or “Bikepacking” sections), device type, and IP address.
  • Communication Data: If you email us at [email protected] or interact with our support, we keep records of those conversations.
  • Transactional Data: Details of your orders, including products bought (like Aero & TT Helmets or accessories) and payment history.

2. How We Use Your Information

Your data helps us provide a seamless, secure experience—just like our checkout process. We use it for:

  • Processing Orders: To fulfill purchases, manage shipping (globally, excluding Asia and some remote areas), and handle payments through encrypted gateways.
  • Improving Our Service: Analyzing browsing habits to tailor recommendations, such as highlighting “Gifts under £20” based on your interests.
  • Communication: Sending order updates, promotional offers (e.g., on Christmas bikes), and responding to inquiries via email.
  • Security: Protecting against fraud and ensuring transaction safety with enterprise-level encryption.
  • Legal Compliance: Meeting regulatory obligations under laws like the UK GDPR and other applicable privacy regulations.

3. Sharing and Disclosure of Data

We respect your privacy and only share data when necessary:

  • Service Providers: Trusted partners who assist with payment processing (e.g., PayPal), shipping, and IT support—all bound by confidentiality agreements.
  • Legal Requirements: If required by law, we may disclose data to authorities, such as for fraud prevention.
  • Business Transfers: In the event of a merger or sale, your data may be transferred to a successor, with notice provided.
  • Global Operations: As we serve customers worldwide (excluding Asia and some remote areas), data may be processed in the UK or other regions with adequate privacy protections.

We never sell your personal data to third parties for marketing purposes.

4. Data Storage and Security

We store your data securely, using measures akin to the encryption that protects our payment systems:

  • Storage Duration: Data is kept only as long as needed for business purposes or to comply with legal requirements (e.g., tax records).
  • Security Measures: We implement technical safeguards like SSL encryption, secure servers, and access controls to prevent unauthorized access, loss, or misuse.
  • International Transfers: For global customers, data may be transferred outside the UK, but we ensure it’s protected under standard contractual clauses or similar mechanisms.

5. Your Rights

You have control over your data, much like choosing the perfect bike accessory. Under privacy laws, you can:

  • Access and Update: View or correct your personal information by logging into your account or contacting us.
  • Data Portability: Request a copy of your data in a machine-readable format.
  • Deletion: Ask us to delete your data, subject to legal exceptions.
  • Opt-Out: Unsubscribe from marketing emails or manage cookie preferences (see Section 6).
  • Object to Processing: Raise concerns about how we use your data, and we’ll address them promptly.

To exercise these rights, email us at [email protected]. We’ll respond within 30 days, as required by law.

6. Cookies and Tracking Technologies

We use cookies to make your browsing as smooth as our drivetrain maintenance:

  • What We Use: Cookies help remember your preferences (e.g., items in your cart), analyze site traffic, and personalize ads for products like “For Him” or “For Her” collections.
  • Managing Cookies: You can disable cookies via your browser settings, but this may affect site functionality. We also honor “Do Not Track” signals where applicable.
  • Third-Party Tracking: Tools like Google Analytics may be used to improve our site, but we don’t allow third-party advertising cookies without consent.

7. Changes to This Policy

We may update this policy to reflect changes in our practices or laws. The latest version will always be posted here, with the date noted at the top. Continued use of our site means you accept the updates.

8. Contact Us

If you have questions about this policy or your data, reach out—we’re here to help, just like our rider-staffed team:

Planet X Bike Store
11 Strand Rd, Londonderry, GB CH3F 6VE
Email: [email protected]

For complaints, you may also contact the UK Information Commissioner’s Office (ICO) or your local data protection authority.

Ride Further. Pay Less. Protect Your Privacy.